Mr. Paul McCambridge
Paul has been working in the Health and Fitness industry for over 20 years and is currently a Course leader and senior Lectuer at the University of South Wales and a Co-Director at "Back to Roots", an innovative creative health company which also designs CPD content for healthcare professionals.
He also is the non executive director at a very large online fitness and wellbeing platform (www.resultswithlucycom). In collaboration with this platform, Paul (alongside Luke) has created an online website to help people self manage their own chronic back pain, known as "ThePain.Clinic", due to be launched very soon. This App has been developed with the assistance of Post Doctoral Researcher and KCL counselling psychologist Dr Cerisse Gunasinghe and will be a part of the H.Y.P.E project (Improving the Health of Young People evaluation Project).
Paul has also recently helped with the H.E.R.O.N (Health Inequalities Research Network) "Up&Running" community wellbeing program, where he drove the content creation in a more innovative fun bio-psycho-social direction. The networks has led to Paul being involved in current research projects evaluating the prevalence of chronic pain and physical inactivity in urban communities with low socioeconomic status. You can read more about the fantastic work of H.E.R.O.N here (https://heronnetwork.com/community-wellbeing/).
Paul's educational background has stemmed from an undergraduate degree in Sport and Exercise Science and a Masters degree from BPP McTimoney College of Chiropractic. He has also previously worked Nuffield private hospitals as a Physiologist in a variety of hospitals around the U.K. and ran a successful health and wellbeing company in London for several years.
After starting a PhD with the University of Southampton on models of MSK treatment within the NHS, Paul was headhunted to help change the narrative around rehabilitation and functional management section within Chiropractic education at the University of South Wales, a large project to change and influence an entire profession but one Paul very much enjoys and has put his PhD on hold which will switch to USW once he has firmly established his influence on active care and self management within Chiropractic education.
Paul also recently spoke at the Autumn BCA and MCA conferences sharing research on "Self Management - how to make it work for patients and practitioners", and has previously spoken at Google HQ in London on "The importance of Play" amongst various speaking highlights and the 2021 San Diego pain summit.
He is very active on social media, sharing his passion for research and critical thinking. You can view Paul's talk on Self Management here: https://www.youtube.com/watch?v=TtVpbN40ELA&t=1210s.
Paul's biggest passion is wrapped around implementation of research into clinical practice, which he claims the research itself shows is not being done, guidelines not being trusted and leading to a generation of confused clinicians who are ill equipped to cope with the individualised demands of patient centred care. Students simply want a cookbook approach, and start their education believing this exists, when they find out about the grey areas and uncertainty, they need to have the confidence to cope with this and not get paralysed. Ironically Paul believes the research is not limiting us, but opens up an infinite series of possibilities within rehabilitation, and feels we should be inspiring more people by showing how flexible, patient centred, fun/playful and full of improvisation that rehabilitation and pain management can be. This becomes a win-win for both patient and practitioner, creates a partnership which ultimately becomes the biggest driver of Self Management adherence,